About Street Rebirth

More Than Merch. A Rebirth Through Creativity.

Street Rebirth is an independent Los Angeles art and merch brand created by artist and entrepreneur Smurf. The idea is simple... I don't just sell products, I sell a feeling people instantly connect with. Built on the belief that creativity can spark joy, start conversations, and help people express who they are, the brand pulls nostalgia, street culture, clever humor, music, sports, horror, and everyday life into bold original designs you won't find anywhere else.

What started more than a decade ago with art made and shared on the streets of LA has grown into a catalog of 2,000+ designs. Street Rebirth now offers vinyl stickers, embroidered hats, graphic apparel, enamel pins, art prints, coloring books, sports plaques, keychains, collectibles, and a whole lot more. Every piece is made with personality, for people who want their merch with a little attitude.

Meet the Artist Behind Street Rebirth

Street Rebirth was founded by Smurf, an independent LA artist and entrepreneur who handles the ideas, the artwork, the product development, the marketing, and a lot of the production himself.

This has been built one design, one event, and one customer at a time. Over the years Street Rebirth has connected with people at fairs, markets, conventions, pop-ups, and community events all over Southern California, including the LA County Fair. You'll also find the brand online and inside Live a Dream on Melrose, where the art, culture, and creative energy go straight to the community.

Create. Inspire. Empower.

More than a tagline. It's how the whole thing runs.

Create means taking an idea and turning it into something real.

Inspire means making art that brings people joy, sparks a memory, starts a conversation, or pushes someone else to chase their own creativity.

Empower means showing people it's possible to build something meaningful out of their own ideas, talent, and imagination.

At the heart of all of it is one belief:

"I create to inspire."

Made for People Who Want Something Different

Street Rebirth is for collectors, gift-givers, nostalgia lovers, art fans, and anyone who likes their merch loaded with humor, culture, and personality. Whether you find us online, at an event, or on Melrose, the mission stays the same... create memorable art that connects with people and leaves them inspired.

Thank you for supporting an independent Los Angeles artist and keeping Street Rebirth growing.

Now come find the piece that speaks to you... and if you're ever on Melrose, pull up to Live a Dream and see it in person.